I am often asked this question by business owners what is the right time to hire a CFO? Many of these businesses have been working closely with their external accountant and have simply grown to a stage where they need more support and their external accountant has reached the limits of their service offering. This […]
About Brian Doughty
Brian Doughty is the Principal of The Outsourced CFO and a Chartered Accountant, holding an MBA from the Macquarie Graduate School of Management and is a member of the Australian Institute of Company Directors.
As a finance leader with over 20 years’ experience serving on executive teams as the organisations’ CFO and leading finance teams, Brian has unique experience in both large corporate and small publically listed SME’s – this includes Divisional CFO for 12 years with the Toll Group and being a key contributor towards the successful start – up of Toll People which grew to a turnover of $200 million per annum within 4 years, and CFO for the publically listed Technology SaaS business JCurve Solutions.
Brian’s experience includes the following industries:
Technology and Telecommunications
Logistics, Warehousing and Transport
Water and Wastewater
Entries by Brian Doughty
There are now many SaaS (Software as a Service) products out there that on face value seem really cost effective, but are they? What might start at a seemingly affordable $49 per month can grow to a much higher amount. How would you compare this monthly cost to a one-off, up-front cost of $20,000? Many […]
A business is a lot like a leaking bucket, you fill it up with profits but as holes develop the profit can leak out. Retaining your profits for all your hard earned effort is about trying to predict how those holes could appear and then planning to avoid or minimise those situations. There will always […]
When you have consistent revenue growth you have built a strong business, but revenue is only worthwhile if it is delivering profits. After all, that’s why you are doing it. So when you’ve reached that stage of your business lifecycle and have become accustomed to driving marketing and sales, how do you improve profit?
A vast range of skills are required to successfully grow a small-medium sized enterprise (SME). These include Sales, Marketing, Product Development, Operations, IT, HR and Finance. Employing full time staff in these roles could cost more than $1 million per annum – simply unaffordable for most SMEs – so how do you bring in those […]
A good business model is the foundation on which a business succeeds yet many business owners begin their venture without a well thought through model that will provide them the best chance of success. Karan Girotra and Serguei Netessine wrote in Harvard Business Review (1) that a business model was essentially “a set of key […]
A budget is a key tool to assist in keeping a business on track with its goals, but often the budget can become meaningless when underlying assumptions are not met. For example, a movement in the foreign exchange rate could mean your budget is out of date before you get started. So how do you […]
The Christmas and New Year break is a time when we get together with our families and realise what’s important in life. We have opportunities for clear thinking and discussing life plans with people who are closest to us. Many of us will have a new outlook coming into the new year, feeling energised and […]
Do you find that when you try to step away from your business and rely on your staff that they don’t seem to have the same level of commitment that you expect of yourself. That sales order that you would have made sure went out today goes out tomorrow because the staff member had to […]
Communication and alignment are key elements which contribute to the success of small business or the lack of it can lead to failure. I always remember the activity you do in primary school where you have 5 people in a line, the first has a message and by the time the message is passed through […]